Case Study: Scaling Sync Licensing with Agile Systems
That Pitch
"Working with Tessera Frameworks was an absolute game-changer for That Pitch. Their expertise in managing projects from start to finish, combined with their innovative approach to workflow automation, helped us bring our vision to life. Tessera seamlessly coordinated the development process, ensured every detail was executed perfectly, and gave us the infrastructure to attract and support our growing community. Their blend of strategic insight, creativity, and dedication made all the difference."
— Mark Eckert,
Founder, That Pitch
Overview
Everything music creators need for Sync Licensing.
Through That Pitch, music creators can distribute their music into the world's top music libraries, and sell sync licenses directly to businesses.
Through That Pitch, music creators have landed 10s of thousands of placements, and made millions of dollars. Because of exclusive distribution deals with production music libraries, and exclusive partnership with Cleared™ which clears music for Sync, on auto-pilot, ThatPitch are capable of providing Sync Licensing at scale to the entire music creator community.
The Challenge.
That Pitch provides music creators with everything they need to land sync placements, from distribution into top music libraries to automated clearance via Cleared™. Their vision was ambitious: bring sync licensing to scale for the entire global creator community. However, their internal processes were fragmented. Resource management was manual, project delivery lagged, and the team needed systems that could scale with growing demand while keeping costs predictable.
Our Approach.
Tessera Frameworks stepped in to manage end-to-end planning, resource orchestration, and risk mitigation for their complex software implementation projects.
We migrated That Pitch from a traditional Waterfall methodology to a more flexible Agile + Scrumban workflow, ensuring faster iteration cycles and better adaptability to the fast-moving music tech industry.
Alongside this transformation, we:
Implemented a centralized resource management system, which optimized workload allocation and boosted on-time delivery by 80% in the first year.
Introduced automations through Zapier and integrated tools like Jira, Trello, and Hubspot to streamline proposal workflows, stakeholder communications, and reporting.
Built frameworks for risk management and quality assurance to ensure compliance with both partner requirements and industry standards.
The Solution
in Action
We designed and implemented a comprehensive project delivery framework tailored for That Pitch’s unique challenges as a music-tech platform.
Agile & Scrumban Implementation – We restructured their development cycle to prioritize adaptability and faster release cadences. Weekly sprints combined with Kanban-style visibility gave the team clarity on priorities, progress, and bottlenecks.
Automation of Workflows – Using Zapier and integrated APIs, we connected That Pitch’s CRM, proposal system, and project management boards. Intake from music creators automatically populated Trello boards, triggered progress tracking in Jira, and generated client-ready updates, reducing manual admin by over 40%.
Centralized Resource Management – We established a single “command center” for tracking team bandwidth, deadlines, and deliverables. This allowed leaders to allocate resources more effectively and forecast needs as user demand grew.
Risk & Quality Controls – Automated QA workflows were introduced to flag potential compliance or licensing risks early, ensuring all placements met strict legal and industry standards.
Advisory Reporting Dashboard – We developed a lightweight HubSpot and Google Data Studio integration to give the executive team and advisory board real-time visibility into KPIs: placements secured, creator adoption, and project delivery timelines.
On-Time Delivery: 98% of projects were delivered early or on schedule, a dramatic improvement compared to prior workflows.
Efficiency Gains: Agile workflows allowed That Pitch to pivot quickly while maintaining consistency, cutting unnecessary admin tasks and freeing the team to focus on growth.
Scalable Foundation: With automation and streamlined workflows, That Pitch was able to serve more creators, land tens of thousands of sync placements, and generate millions in revenue for their user base.
Results.
